Sarah Zane
Senior Social & Content Strategist
I turn social, content, and creator marketing into strategic growth and positioning levers. I've worked with brands like Mediaset Infinity, Edenred, and Autostrade per l'Italia, developing multi-channel strategies, creator campaigns, and integrated communication projects.
Social & content as
strategic growth levers
I focus on defining the role social and content should play within a broader marketing ecosystem, building scalable approaches aligned with storytelling, brand identity, and business objectives.
I've contributed to creator and branded content campaigns with concrete results in awareness and engagement, including projects with 17M+ total views and a TikTok Awards 2024–recognized activation.
Selected
projects & clients
A selection of brands and campaigns from recent years.
Mediaset Infinity
Entertainment launch campaigns with 17M+ views, cross-platform creator activations, and TikTok Awards 2024 recognition.
Edenred Italia
Award-winning influencer activation with measurable awareness and engagement results.
Autostrade per l'Italia
Multi-channel social strategy and digital communication coordination for a major national brand.
JAKALA
Social strategy and influencer marketing leadership for national and international clients.
@MiraculousItaly
17K+ followers, up to 6.9% engagement, and 100K monthly views, all organic on Twitter.
Valfrutta & Scholl
Editorial planning, content supervision, and performance-driven social management.
Core Skills
Education &
Certifications
Education
- Executive MasterMarketing & SalesRome Business School | 2024–202530/30, ASFOR accredited
- Bachelor's DegreeCommunication and Media StudiesUniversity of Padua | 2018–2021110/110 with honors
Certifications
- SDA Bocconi, Professional Certificate in Brand Management
- LinkedIn Marketing Strategy
- LinkedIn Marketing Solutions Fundamentals
- HubSpot Social Media Marketing Certification
- Google Ads Display Network
- Google Analytics Individual Qualification
- Google Digital Training
Looking for a
social & content strategist?
Available for social strategy, influencer marketing, and brand communication projects. Let's discuss how social and creator marketing can drive your brand's growth.
- Multi-channel social strategy and editorial planning
- Influencer marketing: from talent selection to campaign delivery
- 17M+ views on creator campaigns with award-winning activations