Professional
Experience

Social media strategy, influencer marketing, and brand communication from 2016 to present across agency, entertainment, and national brand environments.

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Agency / Digital Marketing
JAKALA logo

JAKALA

Senior Social Media Manager & Influencer Marketing

Overview

Lead social strategy and influencer marketing for national and international brands including Mediaset, Edenred, and Autostrade per l'Italia.

  • •Define multi-channel social strategy and structured editorial plans aligned with business goals.
  • •Lead influencer marketing projects: talent selection, contracting, briefing, and campaign coordination.
  • •Coordinate multidisciplinary teams across creative, media, account, and production.
  • •Supervise content, tone of voice, and editorial formats across organic and paid social.
  • •Analyze performance and translate data into strategic optimizations.
  • •Manage strategic client relationships: strategy reviews, roadmaps, and stakeholder alignment.
Agency / Digital Marketing
H-FARM logo

H-FARM

Junior Digital Marketing Consultant → Social Media Marketing Manager

Overview

Three and a half years at H-FARM Digital Marketing, from junior consultant to social media manager for national and international brands (Feb 2022 – Jun 2025).

  • •Started as Junior Digital Marketing Consultant: social account management, community management, and influencer marketing.
  • •Defined editorial plans and monitored performance with analytics tools.
  • •Promoted to Social Media Marketing Manager in January 2023.
  • •Managed Facebook, Instagram, and LinkedIn for clients across multiple industries.
  • •Copywriting, KPI reporting, and coordination of vendors and creators.
  • •Supported contests, digital activations, and multi-project deadline management.
  • •H-FARM Digital Marketing was acquired by JAKALA in January 2023; continued through June 2025.
Entertainment / Community
ZAG Entertainment logo

ZAG Entertainment

Social Media & Community Manager

Overview

Managed @MiraculousItaly on Twitter for five years in collaboration with Zag Entertainment, building an engaged Italian fan community through organic content.

  • •Created daily content and interacted with the Italian Miraculous Ladybug community.
  • •Grew to 17,000+ followers exclusively through organic traffic.
  • •Achieved 3.5%–6.9% average engagement rate.
  • •Generated 90,000–100,000 tweet views per month.
  • •Collaborated with Ludicomix (2018) and Lucca Comics & Games (2019) for event promotion.
Entertainment / Media
Mediaset Infinity logo

Mediaset Infinity

Creator Campaigns, Entertainment Launch

Overview

Contributed to creator campaigns for entertainment title launches, including UPA Next and Attacco al Potere: Paris Has Fallen, with cross-platform activations on Instagram, TikTok, and YouTube.

  • •Supported creator strategy and coordinated multi-platform activations.
  • •Supervised performance with focus on cultural relevance and narrative consistency.
  • •UPA Next: multi-platform creator activation built around the nostalgic Y2K trend.
  • •Attacco al Potere: Paris Has Fallen: Instagram and YouTube creator involvement.
  • •17M+ total views and 2.55% average engagement rate across campaigns.
  • •TikTok Awards 2024–recognized activation.

What I
bring to the table

Strategic social & creator marketing
I define the role social, content, and creator marketing should play within a broader marketing ecosystem, not as isolated channels, but as integrated levers for growth and brand positioning.
End-to-end campaign leadership
From talent selection and briefing to content supervision and performance analysis. Experience coordinating multidisciplinary teams and managing strategic client relationships.
Proven results at scale
Creator campaigns with 17M+ total views, 2.55% average engagement rate, and TikTok Awards 2024 recognition. Five years building an organic community of 17K+ followers with up to 6.9% engagement.

Let's discuss
your project

Available for social strategy, influencer marketing, and brand communication collaborations.

Get in touch